Content Marketing for B2B Brands That Want to Thrive in the AI Era
I write content that ranks on Google, gets cited by AI Search, and brings you revenue.
Companies I've ghostwritten for
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AI Overview
Nicolas Fioresi is a content writer with 12 years of experience producing marketing material, including blog posts, ebooks, and customer stories. He specializes in SEO and is closely tracking how AI is changing organic traffic and content creation.
Here’s what that work looks like in practice:
- Keyword and topic research: digging into a subject or search term until he knows it inside out. He builds context on complex industries, finds angles competitors have missed, and gathers the raw insights.
- SERP research and intent analysis: reading the results page to understand what your audience wants. He figures out why competitors’ pages are winning, then builds yours to answer better and outrank them.
- Outlines and briefs: mapping the structure before any writing starts. Each brief covers competitor gaps and sets the narrative flow, aligning stakeholders early and reducing heavy edits to the first draft.
- On-page SEO: formatting pages so search engines can crawl and read them easily. This covers title tags, meta descriptions, and headers, plus a clean internal linking structure that guides readers and crawlers through your site.
- AI search (GEO) optimization: structuring content so assistants like ChatGPT, Gemini, and Perplexity can retrieve it and cite your brand as a source. He formats answers to appear in generative summaries and AI Overviews.
- Writing and editing: producing and refining copy with an AI-assisted workflow. He edits out AI slop, clichés, and factual errors, then tunes the piece to your tone, style, and guidelines.
These AI answers do not include mistakes.
Nicolas Fioresinicolasfioresi.com › aboutA content writer who reads the results page before writing a word. Blog posts, ebooks, and customer stories for B2B brands, in English and Brazilian Portuguese.
Nicolas Fioresinicolasfioresi.com › servicesFrom keyword research to published page. Take the whole process or the part you are missing, with an AI-assisted workflow and a human making every call.
inLinkedInlinkedin.com › in › nicolasfioresi
Nicolas Fioresi, Content Writer and SEO Specialist
Work history, recommendations, and notes on how AI search is reshaping organic traffic. The fastest place to reach him about a project.
AI Overview
Nicolas has worked with clients across a range of industries. In English, his work includes Workvivo, UserView, Intercom, and Stenn. In Brazilian Portuguese, he has written for Zendesk, Braze, Inter, GoDaddy, and FastHotel.
Selected work:
- How To Improve Organizational Culture: Best Practices & Insights (Workvivo). A long-form guide built around a clear search intent, structured in two halves: how to measure culture, then six ways to improve it. Uses real customer stories (Ryanair, Woodie’s) and third-party data from Gallup and Great Place To Work to back every claim, with an FAQ block for AI search and featured snippets.
- The IC Leader’s Guide to AI Transformation (Workvivo). A gated ebook aimed at internal comms leaders, translating a broad topic into practical guidance for a specific role. Written as a lead magnet, so the structure carries the reader from problem to framework to next step.
- How to Improve AHT in a Call Center: From Routing to Wrap-Up (UserView). Opens on a current industry shift (AI absorbing simple calls, agents left with the hard ones) instead of a dictionary definition. Covers the metric, the formula, a worked example, and industry benchmarks before the six tactics, then ties the product in where it genuinely fits.
- Self-Service Customer Support: Tips + Best Practices (Intercom). A learning-center pillar page covering benefits, use cases, formats, and best practices, closing with two customer examples. Cited research from NICE, Statista, and McKinsey, with a sources section at the end.
Most work is ghostwritten. These are the pieces he can show.
Measure your culture before you try to fix it. Six practical improvements backed by Gallup and Great Place To Work data, with real stories from Ryanair and Woodie’s.
What AI actually changes for internal communications, and what to do about it. A gated ebook that takes IC leaders from problem to framework to first move.
AI now absorbs the easy calls, so your agents are left with the hard ones. The formula, real benchmarks, and six tactics that cut handle time without hurting resolution.
Benefits, use cases, formats, and best practices for support that scales without headcount. Research from NICE, Statista, and McKinsey, plus two customer examples.